The story of Cépages Parfums
Liquid art in its purest form
Cépages Parfums, founded by Lauriane Guignon, is a fine perfumery brand embodying luxury and elegance, rooted in the sun-drenched terroir of the Grasse region. Inspired by the traditions of perfumery, viticulture, and winemaking, the cultivation of fragrant plants, and the olfactory exploration of the world, Lauriane creates unique and bold fragrances. More than just a perfume house, Cépages Parfums above all represents a way to highlight a heritage of passion, commitment, and century-old craftsmanship.


A natural approach
Just as she transforms grapes into wine and cultivates her May roses for the most prestigious perfume houses, Lauriane designs her fragrances as luxurious blends. Committed to the environment, she prioritizes natural and biodegradable ingredients while supporting passionate producers around the world who, like her, nurture the “source” of perfume’s magic.

The founder
Great-granddaughter, granddaughter, and daughter of winemakers and producers
of aromatic plants, Lauriane nurtures her special connection
with a land steeped in history.
While Grasse is now recognized as a UNESCO Intangible Cultural Heritage site, the 1990s witnessed the decline of the May rose fields.
In 2014, at the age of 20, Lauriane and her father took a bold step by replanting the historic fields of Centifolia roses. It was a wild dream, driven by the intuition and passion of a perfumer in the making!
Lauriane Guignon embodies excellence and innovation as a perfumer, winemaker, and producer of May roses. With boundless passion and unwavering commitment, she offers us her luxurious and responsible vision of perfumery through Cépages Parfums. This prestigious brand transcends expectations by blending art, nature, and refinement, creating exquisite and authentic fragrances. Lauriane redefines the codes of luxury with elegance and boldness, celebrating purity and beauty in every drop of her olfactory creations.
Discover a world where each fragrance tells a story of passion, art, and nature, delivering a unique sensory experience.