The brand Cépages Parfums is making headlines in the special luxury feature of Forbes France. This article highlights its innovative concept: agriparfumerie. A project born from the deep bond between Lauriane, its founder, and her native land in the Grasse region.
A Strong Family Heritage
auriane, from a family of winemakers and perfume plant growers, grew up to the rhythm of grape harvests and the blooming of centifolia rose fields. Despite the decline of centifolia rose cultivation in the 1990s, she replanted the fallow lands with her father. The idea for Cépages Parfums takes root in this strong family history, bridging winemaking and perfumery.
Fragrances Inspired by the Earth
The first collection, Initialeoffers unique fragrances inspired by Lauriane's olfactory memories. Each perfume highlights a key ingredient, like an olfactory "Cépage." Contre Courant reinterprets tuberose in a fresh and crystalline way. Muscaté provides a gourmand escape into the heart of the vineyards, while Cardamome Noire captivates with its bold, spicy, and leathery accords.
An Eco-Friendly Approach
Cépages Parfums is committed to local, eco-designed, and sustainable production. Recyclable bottles, twist-off pumps, and cork caps illustrate this commitment. The upcoming opening of the Cepages Workshop promises an immersion in creativity and innovation.
This recognition by Forbes France reflects the growing impact of the brand in the world of haute perfumery.
